Yesterday I launched the WaveCenter Project, and as the comments began to come in I quickly realized that people’s reaction was pretty much what I expected. Like the proverbial blind men trying to describe an elephant, different people tended to focus on one aspect of the concept or another. For some it’s the single sign on aspect that is the key. For others it’s the standard user interface. Some people who looked deeper focused on the ability to earn commissions by referring things to friends. All great observations.
I knew that would be a challenge. People want to “get it” within 30 seconds, and that’s tough when an idea is really big. And WaveCenter is a really BIG idea.
In my first video, I described WaveCenter as a Digital Life Manager that helps you access all your digital stuff through a standard, intuitive interface without having to login again and again. That’s the equivalent of saying “An elephant is a really big, gray animal with a trunk”. If you’d never seen an elephant before, you wouldn’t get a very clear picture from that description. And I never expected the first video to paint the whole picture of WaveCenter. My objective was simply to get as many people to watch as many of the other videos as possible. Those videos are the equivalent of describing the elephant’s legs, tusks, ears, etc.
Over time, I expect that here and there certain people will absorb enough of the material in those videos and then they’ll get it. They’ll see the vision as I do, or better, they’ll synthesize it through their own experience and mental frame work, share their ideas with me, and together we’ll form an even more complete image of this amazing creature. I am really looking forward to that process!
Meanwhile, I need to convince people that the only way to get the full picture is to take the time to peruse the videos and give the ideas some serious thought. And I need to convince people it’s worth their time and effort. And how do I do that?
Well, I’ll be trying various ways to accomplish that goal in the days and weeks to come. For today, let me try this tactic:
Consider the fact that I’m a pretty smart guy (by most accounts ;- ) whose been in the Internet industry for over 15 years and has been developing these concepts for that entire time. I’m very clearly and boldly staking my reputation on the claim that this is a huge idea that can really work–if I can build the right team. Now maybe I’m just dreaming. But maybe–just maybe–I’m actually seeing the whole elephant here while others are still just starting to notice the trunk. Aren’t you curious to know if there’s something more to this than immediately meets the eye? Are you curious to know what makes me so fascinated by this idea?
And if there is something really big here–if this really is an elephant of an Internet idea–aren’t you interested to know how you can be a part of making it happen now?
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